Search Engine Consultancy 

Are you concerned about the state of the environment? Do you want to do your part to help make a difference, but don't know where to start? Well, one easy way you can help out is by simply switching your default search engine to Ecosia!

 

Ecosia is a social business that plants trees with its ad revenue. So far, they have planted over 60 million trees around the world! And with every search you make, you help contribute to their cause. Not only does Ecosia plant trees, but they also use sustainable energy sources and are carbon-negative.

 

Plus, Ecosia is just as good as any other major search engine out there. So why not make the switch today and help out the environment in the process? It's a win-win!

Read More: Ecosia Vs Google

 

1. Review your keywords regularly

 

2. Conduct keyword research to find new, relevant keywords to target

 

3. Optimize your website for both search engines and humans

 

4. Write compelling, keyword-rich titles and descriptions

 

5. Promote your website through social media and other channels

 

6. Monitor your SEM campaigns regularly and make adjustments as needed

 

7. Always be testing, tweaking, and improving your SEM strategy!

 

By following these tips, you can significantly improve your search engine marketing strategy and results. Keep in mind that SEO and SEM are always evolving, so it’s important to stay up-to-date on the latest trends and best practices. And, of course, always be testing and tweaking to get the most out of your campaigns!

 

Do you have any other tips for improving your SEM strategy? Share them in the comments below!

Read More: Search Engine Consultancy 

As a developer, you have a lot on your plate. Not only do you need to stay up-to-date with the latest trends and technologies, but you also need to make sure that your code is SEO-friendly.

 

Fortunately, there are a few simple SEO best practices that you can follow to help ensure that your site is as search engine friendly as possible.

 

1. Use Keywords Strategically

 

One of the most important things that you can do to improve your site’s SEO is to use keywords strategically. When choosing keywords, be sure to select ones that are relevant to your content and that have a high search volume.

 

In addition, you should use keywords throughout your site, including in your title tags, meta descriptions, and headings. This will help search engines understand what your site is about and index it accordingly.

 

2. Optimize Your Title Tags

 

Your title tags are one of the most important elements on your website when it comes to SEO. That’s because they’re one of the first things that people see when they perform a search.

 

As such, you want to make sure that your title tags are optimised for both users and search engines. When crafting your title tags, be sure to include your target keyword and keep your titles short, concise, and descriptive.

 

3. Write Meta Descriptions

 

Another important element on your website is your meta descriptions. Meta descriptions are the short summaries that appear under your title tags in the search results.

 

While meta descriptions don’t directly impact your ranking, they can influence whether or not people click through to your website. As such, you want to make sure that your meta descriptions are interesting and relevant.

 

4. Optimise Your Images

 

In addition to the text on your website, you also need to optimise your images for SEO. This means adding keywords to your image file names and alt text.

 

Doing so will help search engines understand what your images are about and index them accordingly.

 

5. Use Heading Tags

 

Another important element on your website are your heading tags. Heading tags are used to structure your content and make it easy for people to scan.

 

In addition, search engines give more weight to content that is organised using heading tags. As such, you want to make sure to use them throughout your site.

 

6. Create Quality Content

 

One of the most important things that you can do for your website’s SEO is to create quality content. When creating content, be sure to make it interesting, informative, and original.

 

In addition, your content should be keyword-rich and optimised for the search engines. However, you should avoid keyword stuffing, as this will only hurt your ranking.

 

7. Promote Your Content

 

In addition to creating quality content, you also need to make sure that you promote it. There are a number of ways that you can promote your content, such as through social media, email marketing, and paid advertising.

 

The more people that see your content, the more likely it is to be shared and linked to, which will help improve your ranking.

 

8. Monitor Your Progress

 

Finally, you need to monitor your progress over time to ensure that your efforts are paying off. There are a number of tools that you can use to track your SEO progress, such as Google Analytics and Search Console.

 

By monitoring your progress, you can adjust your strategy as needed to ensure that you’re getting the best results possible.

 

Following these SEO best practices will help you improve your site’s ranking and visibility in the search results.

Read More: Seo checklist for web developers